Peter Loge
09-27-2007, 04:43 AM
This from Broadcasting & Cable -
http://www.broadcastingcable.com/article/CA6483645.html
"The chairmen of two powerful House subcommittees told Federal Communications Commission chairman Kevin Martin that they think product placements and integrations in TV shows are unfair and deceptive if not clearly disclosed."
TV Week on the same topic -
http://www.tvweek.com/news/2007/09/congressmen_tackle_product_pla.php
"Warning that increasing use of product placement and product integration are “blurring” the line between TV ads and TV content, two congressional committee chairmen are calling on the Federal Communications Commission to do more to make sure viewers know what they are seeing."
This is worth tracking, but at this point there is no legislative activity.
http://www.broadcastingcable.com/article/CA6483645.html
"The chairmen of two powerful House subcommittees told Federal Communications Commission chairman Kevin Martin that they think product placements and integrations in TV shows are unfair and deceptive if not clearly disclosed."
TV Week on the same topic -
http://www.tvweek.com/news/2007/09/congressmen_tackle_product_pla.php
"Warning that increasing use of product placement and product integration are “blurring” the line between TV ads and TV content, two congressional committee chairmen are calling on the Federal Communications Commission to do more to make sure viewers know what they are seeing."
This is worth tracking, but at this point there is no legislative activity.