Peter Loge
10-10-2007, 04:00 AM
NBC is buying Oxygen for $925 million - http://www.broadcastingcable.com/article/CA6488280.html?desc=topstory
Note especially that NBC wants to integrate broadcast, cable and online content to create a product of sorts. This seems to undercut any claims that vertical integration of broadcast isn't a big deal because of all of the options provided by cable and the internet - from the Broadcasting & Cable article -
"NBCU plans to market Oxygen to advertisers as part of a “virtual women’s network” that would include pop-culture cable network Bravo, morning program Today and female-focused online community iVillage, NBCU president and CEO Jeff Zucker said."
Note especially that NBC wants to integrate broadcast, cable and online content to create a product of sorts. This seems to undercut any claims that vertical integration of broadcast isn't a big deal because of all of the options provided by cable and the internet - from the Broadcasting & Cable article -
"NBCU plans to market Oxygen to advertisers as part of a “virtual women’s network” that would include pop-culture cable network Bravo, morning program Today and female-focused online community iVillage, NBCU president and CEO Jeff Zucker said."